• DR Writer

Must-Read Books for Agencies

Aside from its capacity to help articulate what you want to say and improve your knowledge of how to correctly use new words, reading helps to connect the ideas on the page to what you already know. This connection brings about insights that set us on the path of discovery and progress.

The’ agency busy life’ may keep us up and running, but it’s beneficial to draw from various experiences from time to time.

The following books have been carefully compiled based on relevant experiences from authors that have insights into our present and future agency growth, achievements, and operations.

Here are some book ideas that can help agencies and those that work therein.

Shoe Dog by Phil Knight - Shoe Dog is a memoir by Nike co-founder Phil Knight. Phil Knight was a 24-year-old man who had just returned home after graduating with a Masters from Stanford. His idea had come from a research paper he’d written about how Japanese cameras had taken a significant market share of the camera market once dominated by the Germans. Knight proposed Japanese running shoes could achieve the same results. Phil accounts for how hard and how easy it is to create something of lasting value. This book shares that you should always value great partnerships, confidence is paramount to growth, you should be aware that the business world is like warfare, building a brand is not a day thing and marry a partner.

The takeaway statement from this book is “The Cowards never started, and the weak die along the way. That leaves us”

Made to Stick by Chip and Dan Heath - Dan, an educational publisher, studied teachers and what made them effective. Chip, a social science professor at Stanford, spent time researching the concept "How could a false idea displace a true one?" Dan and Chip are brothers who were intrigued by the concept of "stickiness", as explained by Malcolm Gladwell in his book The Tipping Point - some ideas stick in the mind, while others don't.

Made to stick can be referred to as a diet book for ideas, it explains - simplicity is the key, and it helps if ideas are unexpected. It also highlights other things that make ideas stick, an insight into the power of bad ideas

The short takeaway from this book is - Chip and Dan Heath's Made to Stick shows us that if you want your message to be memorable, keep it simple.

Hacking Growth by Sean Ellis and Morgan Brown - Should companies focus on retention and revenue optimization first or new customer acquisition? In this book, the authors take you behind the scenes of the fastest-growing companies: Facebook, Uber, Dropbox, Pinterest, Airbnb, and many more, to share how these teams move fast and compound win after win to crush their competition and create extraordinary value. Hacking growth outlines must-haves products, finding your growth levelers, building growth teams.

Other good reads include;

  • Who moved my cheese by Spencer Johnson

  • Top of mind by John Hall

  • The brand gap by Marty Neumeier

So, take some time out, read for your agency. If it’s worth anything, it’s the insights and renewed knowledge.

BY: Remi .F. O

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